- This training will cover the basic principles and application of social media marketing both for beginners and for marketers or business owners who want to use social media to grow their businesses.
- For all newcomers to social media marketing, this free course will offer an introduction to its fundamentals.
- It aims to help anybody involved in social media marketing, no matter whether you are working for a brand, an agency or running your own business
--- Module 1: Principles of social media
We will start with explaining the basic principles. What is social media, and how do people use it?
This is about explaining how social media is a two-way conversation, and that businesses need to leave their old broadcast-mentality behind.
--- Module 2: The major social media sites (Facebook & Twitter)
You can’t divorce social media from the platforms which enable it, so we will take proper time to explain the various major social media sites in detail.
We will go through the strengths and weaknesses of all the big players, and devote extra time to show the functionality of the most important platforms.
--- Module 3: Social Media strategy
In this module we again focus on realistic goals and objectives and how they fit in a wider digital marketing strategy, as well as align with your business’s overall marketing strategy.
It’s vital to nail down what the business wants to say, how it says it, and to whom. Without those three aspects, there is a real risk of the business not adhering to its own social media strategy.
Make it very clear how the business should present itself and what audience to focus on. This should be the guiding hand in everything they post online.
About the Facilitator
The facilitator is Tito Philips, Jnr. the founder of www.Differentiate.Online – the premier 360° digital marketing solution for Nigerian businesses.
He’s helped create, launch and execute digital marketing strategies for household brands and companies such as;
• Innoson Motors
• Emilinks Limited
• Lekki Free Zone
• Kaymu Nigeria
• Sheriff Deputies Limited